Hilton Honors
From 2013 through 2019, HZ was the creative AOR for Hilton Honors, the loyalty program for Hilton properties worldwide. Hilton Honors came to us with the goal of dramatically increasing their membership and effectively positioning Hilton Honors as the best hospitality experience available.
I was tasked with leading the creative content development for the Hilton Honors social channels. Our team produced 60 pieces of content each month across Instagram, Facebook, and Twitter. We also supported partnership launches with Amazon and Lyft. Our content brought the Hilton Honors brand to life on social through dreamy travel imagery, bold typography, snappy animations, and captivating color.
My Role
The flexibility of the Honors brand allowed us to explore and be creative with the content, experimenting and evolving along the way. Over the years, we explored different styles of photography, animation, illustration, and video. I thoroughly enjoyed having creative ownership of this account, along with the continued relationship with Hilton and connection to the hospitality industry.
Creative direction
Quarterly creative concepts
Campaign conceptualization and execution
Oversaw creation of monthly organic content calendars
Photo and video shoot art direction
Design and animation